System and method for presenting advertising data based on end user trick-play trend data

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United States of America Patent

PATENT NO 8401900
APP PUB NO 20090210300A1
SERIAL NO

12031361

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Abstract

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A computer readable medium is disclosed containing a computer program including but not limited to computer executable instructions that when executed by a computer are useful in performing a method for presenting advertising data, the method including but not limited to sensing current trick-play command data at an end user device; updating trick-play trend data for the end user device based on the current trick-play command data; and adjusting a number of advertising data items in an advertising data buffer presented at the end user device based on the trick-play trend data. A system is disclosed useful for performing the method. A data structure is disclosed for containing data used by the system and method.

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Patent Owner(s)

Patent OwnerAddress
ATT KNOWLEDGE VENTURES L P645 E PLUMB LANE RENO NV USA 89502

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cansler, James L Cedar Park, US 44 1281
Scott, Charles Austin, US 54 1599
White, Scott Austin, US 305 5445

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