Importance

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Abstract

The disclosure details the implementation of apparatuses, methods, and systems for ambiguous code triggered information querying and serving on mobile devices. Information and/or advertisement providers may use a code triggered information server to serve context, demographic, and behavior targeted information to users via mobile devices. Users, in turn, trigger the provision of information by scanning or observing codes or information. Often, codes scanned by novice users and/or using mobile devices may be ambiguous and/or obscured. Consequently, the present system may implement disambiguation processes to the code scans so as to clarify their identity. The disambiguated scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile—which may include continuously updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information—the server selects information to serve to the users' mobile devices from an information base. The code triggered information server allows for the serving of information that is demographic, interest, location, and time specific. It also allows providers to track user behavior and provide anticipatory information.

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First Claim