System and method for selecting and delivering ADS based on cross-platform activity
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United States of America Patent
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Apr 2, 2013
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N/A
app pub date -
Dec 13, 2007
filing date -
Dec 13, 2007
priority date (Note) -
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Abstract
A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
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