Dynamic selection of advertising content in a social broadcast environment
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United States of America Patent
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Apr 2, 2013
Grant Date -
N/A
app pub date -
Dec 22, 2008
filing date -
Dec 21, 2007
priority date (Note) -
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status (Latency Note)
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Abstract
A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.
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