Systems, methods, and apparatus for analyzing the influence of marketing assets
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United States of America Patent
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Apr 9, 2013
Grant Date -
Oct 22, 2009
app pub date -
Apr 15, 2009
filing date -
Apr 18, 2008
priority date (Note) -
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Abstract
In various embodiments, the influence of marketing assets upon an individual are analyzed. In particular, a record of the individual's interactions with a first marketing asset of a first marketing campaign may be stored in a database. Thereafter, the database may be queried to determine whether the individual interacted with the first marketing asset in accordance with defined criteria. If so, the individual may be associated with the first marketing campaign.
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