Generation of contextual image-containing advertisements

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United States of America Patent

PATENT NO 8417568
APP PUB NO 20070192164A1
SERIAL NO

11355634

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Abstract

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According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carignan, Dean Seattle, US 1 47
Chen, Zheng Beijing, CN 402 11152
Li, Li Issaquah, US 1435 18853
Li, Yin Redmond, US 52 1074
Li, Ying Bellevue, US 869 31412
Najm, Tarek Kirkland, US 61 2924
Nong, Shuzhen Bellevue, US 3 107
Xu, Ying-Qing Beijing, CN 49 1779
Zeng, Hua-Jun Beijing, CN 69 3167
Zhang, Benyu Beijing, CN 103 3989

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