System and method for automatically selecting advertising data for stored content

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United States of America Patent

PATENT NO 8423417
APP PUB NO 20090132358A1
SERIAL NO

11942462

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Abstract

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A method for delivering advertising data, comprising receiving end user data at a server, the data indicating available advertising spots in content data stored at an end user device; and updating from the server advertising data in the available advertising spots for presentation of the advertising data during replay of the content data at the end user device. A system is disclosed for performing the method. A data structure embedded in a computer readable medium is disclosed for containing data for performing the method.

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Patent Owner(s)

Patent OwnerAddress
ATT KNOWLEDGE VENTURES L P645 E PLUMB LANE RENO NV USA 89502

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Heck, Christopher Lees Summit, US 7 42
Huffman, James Kansas City, US 17 715
Nicas, Nicholas Blue Springs, US 29 97

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