Using estimated ad qualities for ad filtering, ranking and promotion
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United States of America Patent
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Apr 23, 2013
Grant Date -
Jan 20, 2011
app pub date -
Sep 24, 2010
filing date -
Dec 30, 2005
priority date (Note) -
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Abstract
A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.
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