Dynamic geo-location parameter for determining an impact of online behavior on offline sales
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United States of America Patent
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Apr 23, 2013
Grant Date -
Apr 15, 2010
app pub date -
Feb 5, 2009
filing date -
Oct 15, 2008
priority date (Note) -
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Abstract
Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.
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