Selection of advertisements for placement with content
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United States of America Patent
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Apr 30, 2013
Grant Date -
Jan 1, 2009
app pub date -
Sep 5, 2007
filing date -
Jun 27, 2007
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Methods, systems, and apparatus, including computer program products, for selecting advertisements. A request for sponsored content for presentation with a content item in a document is received. One or more candidate sponsored content items are identified based on one or more criteria. The criteria includes information related to the content item independent of the document, and information related to the document. One or more of the candidate sponsored content items are selected. The selected sponsored content items are transmitted for presentation with the content item.
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