Method and system for measuring packaging effectiveness using video-based analysis of in-store shopper response
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United States of America Patent
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Apr 30, 2013
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app pub date -
Mar 27, 2008
filing date -
Mar 27, 2008
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Abstract
The present invention is a method and system for measuring packaging effectiveness based on video-based analysis of people in the vicinity of a plurality of package concepts. The present invention measures the response of people to the different packaging concepts, wherein the quantified response measurement shows the ability of the packaging concepts to attract, engage, and motivate people to purchase. The video-based analysis comprises behavior analysis, demographic analysis, and emotion change detection in response to the package effectiveness. The present invention captures a plurality of input images of the people in the vicinity of a plurality of package concepts by a plurality of means for capturing images. The plurality of input images is processed in order to understand the effectiveness of packaging design and changes. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the people from the plurality of input images in relation to the packaging design and changes.
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