Discovery of behavior-based item relationships
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United States of America Patent
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Apr 30, 2013
Grant Date -
Oct 11, 2012
app pub date -
Jun 18, 2012
filing date -
Sep 18, 1998
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Various processes are disclosed for discovering item relationships between particular items, such as products represented in an electronic catalog, based on monitored user behaviors (e.g., item viewing activities, item purchases, shopping cart activities, etc.). The discovered item relationships may, for example, be used to generate personalized item recommendations for users, and/or to supplement item detail pages of an electronic catalog with lists of related items. Also disclosed are processes for generating personalized item recommendations based on users' search activities and browse node visits.
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