Finding sequential matches in eye tracking data

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United States of America Patent

PATENT NO 8434867
APP PUB NO 20100118267A1
SERIAL NO

12615736

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Abstract

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Embodiments of the invention provide systems and methods for analyzing eye tracking data. The eye tracking data can represent a number of different scanpaths and can be analyzed, for example, to find patterns or commonality between the scanpaths. According to one embodiment, a method of analyzing eye tracking data can comprise receiving the eye tracking data which can include a plurality of scanpaths, each scanpath representing a sequence of regions of interest on a stimulus image. A dotplot can be generated and can include each of the plurality of scanpaths. One or more patterns within the eye tracking data can be identified based on the dotplot.

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Patent Owner(s)

Patent OwnerAddress
ORACLE INTERNATIONAL CORPORATION500 ORACLE PARKWAY MAIL STOP 5OP7 REDWOOD SHORES CA 94065

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Goldberg, Joseph H San Carlos, US 18 701
Helfman, Jonathan Half Moon Bay, US 39 1095

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