Method and system for displaying of transparent ads
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United States of America Patent
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May 7, 2013
Grant Date -
Jun 15, 2006
app pub date -
Dec 15, 2005
filing date -
Dec 15, 2004
priority date (Note) -
In Force
status (Latency Note)
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Abstract
In order to enhance visual representation of an advertisement within a video game optical characteristics of the advertisement are specified. Specifically, downloaded data corresponding to an advertisement is used to provide an advertising image within a virtual environment of a video game. The advertising image is displayed having a portion that appears to be at least one of transmissive and reflective. In this way, advertisements are displayed in a fashion consistent with the appearance of a corresponding advertisement in the real world.
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