Methods to determine the effectiveness of a physical advertisement relating to a physical business location
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United States of America Patent
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May 7, 2013
Issued Date -
N/A
app pub date -
Jul 23, 2012
filing date -
Apr 8, 2007
priority date (Note) -
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status (Latency Note)
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Abstract
In general, the invention relates to methods that record the location of a user based upon their current and past location information. A network is configured to include a server programmed with a database of location information, a database of user information, a database relating to physical advertisement locations, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine if the user was in proximity to a physical advertisement, and the businesses visited by the user. The location information is analyzed to determine the effectiveness of physical advertisements, such as print and billboard advertisements, by determining whether a user viewed a physical advertisement and subsequently visited a business locations associated with that physical advertisement.
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