Unified onscreen advertisement system for CE devices
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United States of America Patent
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May 7, 2013
Grant Date -
May 10, 2012
app pub date -
Mar 28, 2011
filing date -
Nov 9, 2010
priority date (Note) -
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Abstract
A client-server architecture allows consumer electronics (CE) devices to obtain advertisements, including TV and network content recommendations, via a unified application programming interface (API). A gateway server between online advertisement providers and CE devices prioritizes and personalizes the advertisements and recommendations for a requesting CE device. This architecture scales over time and evolves more functionality without requiring CE device software updates.
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