Methods, systems, and computer program products for optimizing liquidity and price discovery in advertising markets
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United States of America Patent
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May 14, 2013
Grant Date -
N/A
app pub date -
Apr 18, 2012
filing date -
Dec 23, 2011
priority date (Note) -
In Force
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Abstract
Systems, methods, and computer program products are provided for optimizing liquidity that an Audience Producer can access for the sale of audience profile access rights by having each individual audience profile access right listed using symbology that can gamer the highest price discovery and depth of market. This is accomplished, in part, by providing multiple listing symbologies for a single asset, allowing for a determination of an optimized or improved symbology for obtaining a best purchase or sale price for a structured advertising asset.
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