Method, computer program product and electronic device for hyper-local geo-targeting

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8443107
APP PUB NO 20110113116A1
SERIAL NO

12616366

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Importance

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Abstract

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A method, computer program product and electronic device are provided for providing hyper-local geo-targeting based on validated, user-supplied geographic information, wherein the user's anonymity may be maintained. In particular, user-supplied geographic information may be collected in association with a truncated IP address. Once collected, the user-supplied information may be validated using geographic data previously derived from one or more complete IP addresses corresponding to the received truncated IP address. The derived geographic data may have been derived using a system that maps the routing infrastructure of the Internet in order to determine where endpoints on the Internet are located. The validated, user-supplied geographic information, which may be more specific than the derived geographic data, may then be used to provide more granular and accurate geo-targeting, all the while maintaining the privacy of the individual users.

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Patent Owner(s)

  • DIGITAL ENVOY, INC.

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Burdette, Jeff Norcross, US 4 255
Cabrera, Richard Alpharetta, US 4 166
Friedman, Robert Decatur, US 93 1020
Hebenstreit, Joseph Roswell, US 3 46
Helsper, David Marietta, US 14 1627
Lee, Christopher Jason Alpharetta, US 2 43

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