Use of messages in program signal streams by set-top terminals

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8443383
SERIAL NO

10428900

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods of operating a communications system comprise inserting advertising in a program stream by a receiving device based, at least in part, on an embed, encrypted segmentation message embedded in the program stream. The at least one segmentation message defines an expanse of the program stream to receive the advertising. At least one embedded decoy message is included in the program stream, as well. The receiving device, which may be a set-top terminal, for example, is coupled to a display device, such as a television, at a user location. A method of operating a receiving device coupled to a display device at a user location is also disclosed, comprising programming the receiving device to record a program and recording the program based, at least in part, on at least one segmentation message in a program stream. Systems are disclosed, as well.

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Patent Owner(s)

Patent OwnerAddress
TIME WARNER CABLE ENTERPRISES LLC60 COLUMBUS CIRCLE NEW YORK NY 10023

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carlucci, John B Boulder, US 49 5157
DeHart, Michael L Lilburn, US 5 110

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