System and method for providing advertisements in an integrated voice navigation services environment
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United States of America Patent
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May 28, 2013
Issued Date -
N/A
app pub date -
Dec 30, 2011
filing date -
Dec 11, 2007
priority date (Note) -
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Abstract
The system and method described herein may provide advertisements in an integrated voice navigation services environment. In particular, one or more advertisements may be identified based on affinities among a current location associated with a navigation device and shared knowledge and information used to interpret natural language utterances that relate to a navigation context, wherein the one or more advertisements may then be presented via a multi-modal output. As such, the shared knowledge and the information relating to the navigation context may provide the system and method with dynamic awareness relating to context, available information sources, domain knowledge, and user behavior and preferences, among other things, which may be used to deliver targeted and contextually relevant advertisements in the integrated navigation services environment.
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