Computer-based methods and arrangements for consumer-directed marketing program
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United States of America Patent
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May 28, 2013
Grant Date -
N/A
app pub date -
Jan 17, 2007
filing date -
Jan 17, 2007
priority date (Note) -
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Abstract
Computer-based methods and arrangements are implemented using a variety of embodiments. According to one embodiment, a method is implemented for use with a financial institution's computer-managed marketing program. The method provides participation incentives to associations enrolled in the program based upon the program involvement of the enrolled associations. The financial institution enrolls associations in the program by assigning codes to the associations. The financial institution also enrolls a plurality of individuals having accounts with the financial institution in the program by associating each of the account numbers with one of the assigned codes. The assigned codes identify each of the plurality of individuals as a member of one of the enrolled associations. The financial institution determines a rating for each of the enrolled associations based upon the involvement of the enrolled associations in the program and then provides participation incentives to the enrolled associations based upon the ratings.
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