Methods, systems, and products for evaluating performance of viewers

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United States of America Patent

PATENT NO 8468556
SERIAL NO

11820688

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, systems, and products are disclosed for evaluating the performance of a viewer watching media programming. The media programming is received and includes at least one of a live media program and a recorded media program. Display is caused of the media programming and a cue. The cue prompts the viewer during presentation of the media programming to provide a response to the cue within a time period. Upon receiving the response to the cue within the time period, then the response is detected and a response time of the response is measured. The response time is a time between occurrence of the cue and receipt of the response. The viewer's performance is evaluated by comparing the response time to a reference response time.

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Patent Owner(s)

Patent OwnerAddress
ALPHONSO INC735 INDUSTRIAL ROAD SUITE 220 SAN CARLOS CA 94070

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Matz, William R Atlanta, US 54 2263
Swix, Scott R Duluth, US 64 5865

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