Protocol generator and presenter device for analysis of marketing and entertainment effectiveness

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United States of America Patent

PATENT NO 8473345
APP PUB NO 20090024448A1
SERIAL NO

12056211

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Abstract

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A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8087
Knight, Robert T Berkeley, US 129 8466
Pradeep, Anantha Berkeley, US 147 8273

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