System, process, and computer program product for evaluating leads
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United States of America Patent
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Jul 9, 2013
Grant Date -
Dec 30, 2010
app pub date -
Jun 30, 2009
filing date -
Jun 30, 2009
priority date (Note) -
In Force
status (Latency Note)
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Abstract
System, process, and computer program product for evaluating a lead are provided. A process for evaluating a lead may include determining whether each incoming lead is duplicative, determining a score for each lead, valuing each lead based on the lead score and outcome data, and determining sales capacity and the motor vehicle dealer's existing need for leads. The process may also include applying business rules to each lead using a processor, where the business rules may include the real-time optimization of sales capacity and lead need of a motor vehicle dealer. The process may further include routing each lead based upon the satisfaction of the business rules.
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