Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous system, and effector data

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United States of America Patent

PATENT NO 8484081
APP PUB NO 20090024447A1
SERIAL NO

12056190

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Abstract

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Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8099
Knight, Robert T Berkeley, US 129 8478
Pradeep, Anantha Berkeley, US 147 8282

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