Displaying advertising in an electronic program guide

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United States of America Patent

PATENT NO 8490134
SERIAL NO

12580048

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Moving program cells with advertisement cells on a displayed electronic guide using different scrolling schemes is provided. An advertisement cell may be moved based on the movement of program cells during a first time interval. The advertisement cell may be kept stationary during a second time interval in which the program cells scroll and subsequently moved upon expiration of the second time interval.

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Patent Owner(s)

Patent OwnerAddress
CUMNOR TECHNOLOGIES LLC2711 CENTERVILLE ROAD WILMINGTON DE 19801

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gerba, George Venice, US 19 1601
Nichols, Michael R Altadena, US 79 1509

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