Consolidated content item request for multiple environments
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United States of America Patent
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Aug 13, 2013
Grant Date -
Jan 10, 2013
app pub date -
Sep 14, 2012
filing date -
Jul 14, 2010
priority date (Note) -
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Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for consolidating content item requests for multiple content item environments. In one aspect, a method includes consolidating content item requests for two or more content item environments in a webpage. A first content item environment is a primary content item environment and the remaining content item environments are secondary content item environments. The primary content item environments issues a content item request for itself and the secondary content item environments, and owns a process that distributes the received content items for the secondary content item environments to the secondary content item environments.
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