Automated identification and assessment of keywords capable of driving traffic to particular sites

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United States of America Patent

PATENT NO 8515937
SERIAL NO

12494143

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Abstract

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An analytics system and associated methods are disclosed. The analytics system may be used by site owners and others for various purposes, such as to identify and compare network sites that satisfy particular criteria, and to identify and compare keywords associated with these sites. The system may, among other services, include a service for analyzing keywords in terms of their potential to drive search engine to traffic to a particular site. The analysis may include an assessment of amounts of traffic these keywords are responsible for driving to sites having a shared audience with the particular site. The service may also generate associated keyword-related recommendations for increasing search engine traffic to the particular site.

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Patent Owner(s)

Patent OwnerAddress
ALEXA INTERNETTHE PRESIDIO OF SAN FRANCISCO BLDG 37 P O BOX 29141 SAN FRANCISCO CA 94129-0140

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Deshikachar, Prathibha Foster City, US 1 24
James, David San Francisco, US 102 1320
Matsuoka, Kenji San Francisco, US 40 197
O'Driscoll, Niall San Francisco, US 6 767
Sauer, Paul San Francisco, US 7 39
Sun, Qiang Pleasanton, US 45 81

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