Importance

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Abstract

Personalized services and targeted services demand the exploitation of context—say, context of an environment, context of a product, context of a service, and context of a customer or user or individual. In order for the personalized and targeted services to have a greater impact, the identified context used by a context aware processing engine needs to be accurate and current. Such an up-to-date context is called as context map and a system and method for generating a customer-specific context map involves the processing of customer transactions, abstracting and generalizing these transactions into entities, and inter-relating these entities. The context map, for example, is useful in ad targeting in mobile environments, and in quicker and efficient problem resolution in contact center environments.

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First Claim