System and method for adding targeted content in a web page
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United States of America Patent
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Sep 17, 2013
Grant Date -
Oct 25, 2012
app pub date -
Jul 6, 2012
filing date -
Oct 28, 1999
priority date (Note) -
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status (Latency Note)
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Abstract
A network (20) includes a first processor (22) for maintaining a Web page (34) having an embedded first code module (36) and accessible through a Web address (38). A second processor (24) supports a Web browser (52) for receiving transmission of the Web page (34) and executing the first code module (36). When executed, the first code module (36) issues a first command (93) to retrieve a second code module (90) from a server system (26). The server system (26) includes a database (68) having a service response (162, 176, 186) associated with the Web address (38). A processor (62) assembles the second code module (90) having the service response (162, 176, 186). When the second code module is retrieved, the first code module (36) issues a second command (106) to initiate execution of the second code module (90) to provide added function to the Web page (34).
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