User tracking without unique user identifiers

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United States of America Patent

PATENT NO 8549141
SERIAL NO

13344555

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A computer memory attached to a user computer system that is used by a user is described. The memory contains an advertising characterization data structure that can be used to select advertising for the user. The data structure contains a identifier passed to the user computer system by a remote computer system. The identifier is mapped by a dictionary that is resident on the remote computer system to a set of actions performed by the user.

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Patent Owner(s)

Patent OwnerAddress
AUDIENCESCIENCE INCBELLEVUE WA

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Nayfeh, Basem Mercer Island, US 18 265

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