System and method for harvesting advertising data for dynamic placement into end user data streams
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United States of America Patent
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Oct 22, 2013
Grant Date -
Jul 30, 2009
app pub date -
Jan 28, 2008
filing date -
Jan 28, 2008
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Abstract
A method is disclosed for selecting advertising data at an end user device, the method comprising monitoring a plurality of advertising data items in a first video data stream at the end user device; correlating advertising characterization data for the advertising data item with end user profile data for an end user at the end user device; and selecting based on the correlating at least one of the plurality of advertising data items for presentation during display of a second video data stream at the end user device. A system is disclosed for performing the method. A data structure is disclosed for containing data used by the system and method.
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