Presentation of sponsored content on mobile device based on transaction event
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United States of America Patent
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Nov 12, 2013
Grant Date -
May 24, 2012
app pub date -
Jan 31, 2012
filing date -
Sep 14, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
A system and method for positioning targeted sponsored content on a mobile communication facility, comprising (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user and a second product or a second service declined for purchase by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for the declined second product or second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.
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