Method of assessing people's self-presentation and actions to evaluate personality type, behavioral tendencies, credibility, motivations and other insights through facial muscle activity and expressions
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United States of America Patent
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Dec 3, 2013
Grant Date -
Oct 21, 2010
app pub date -
Apr 16, 2010
filing date -
Apr 16, 2009
priority date (Note) -
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Abstract
A method of assessing an individual through facial muscle activity and expressions includes receiving a visual recording stored on a computer-readable medium of an individual's non-verbal responses to a stimulus, the non-verbal response comprising facial expressions of the individual. The recording is accessed to automatically detect and record expressional repositioning of each of a plurality of selected facial features by conducting a computerized comparison of the facial position of each selected facial feature through sequential facial images. The contemporaneously detected and recorded expressional repositionings are automatically coded to an action unit, a combination of action units, and/or at least one emotion. The action unit, combination of action units, and/or at least one emotion are analyzed to assess one or more characteristics of the individual to develop a profile of the individual's personality in relation to the objective for which the individual is being assessed.
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