Generation of test stimuli in visual media

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United States of America Patent

PATENT NO 8602791
APP PUB NO 20070105071A1
SERIAL NO

11594041

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Abstract

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Test stimuli for visual media may be generated by incorporation of one or more element images selected from a library into a presentation area. The test stimuli may be displayed or presented to one or more subjects and metrics indicating the attentiveness of the subjects to various locations in the composite image may be measured. These metrics may be analyzed with placement parameters for incorporation of the element images into the composite image to determine subject reactions to various aspects of the test stimuli.

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Patent Owner(s)

  • EYE TRACKING, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Weatherhead, James J San Diego, US 7 99

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