Validation of mobile advertising from derived information
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United States of America Patent
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Dec 17, 2013
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N/A
app pub date -
Dec 26, 2008
filing date -
Dec 25, 2007
priority date (Note) -
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Abstract
A system and method of validating an advertisement presented to an advertisement recipient via a mobile communication device includes presenting an advertisement for a product or service to a recipient via a mobile communication device, monitoring the geospatial location of the mobile communication device relative to some predetermined criteria, and inferring information about the reaction of the advertisement recipient to the advertisement on the basis of the monitored geospatial location information.
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