Importance

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Abstract

Methods, systems, and computer-readable media provide for the modification of network source content. According to various embodiments described herein, source content that includes primary source content and secondary source content is received via a network. Secondary source content is identified for modification. Insertion content is identified for use in modifying the secondary source content. The secondary source content is then modified prior to providing the modified source content to a user device for presentation to a user. Content management criteria that may include provider agreements, user preferences, and a user profile may be used in the content modification procedure.

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First Claim