Targeted sidebar advertising

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8621372
APP PUB NO 20070157110A1
SERIAL NO

11326260

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Methods and apparatus for providing an advertisement in a sidebar, and/or in a slidesheet associated with an application module displayed in the sidebar. The advertisement is targeted to the sidebar user based upon user specific information maintained by a content provider. The user specific information can comprise, sidebar application information, user preference information, shared user information and other information associated with the user that can be used to select an advertisement targeted to the user. An advertisement displayed in a slidesheet can be selected based upon user information and/or the functionality provided by the application module associated with the slidesheet.

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First Claim

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Patent Owner(s)

  • EXCALIBUR IP, LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bishop, Marc Palo Alto, US 10 465
Gandhi, Ashit Marietta, US 6 241
Miller, Stephen San Francisco, US 70 833
Sollicito, Vincent Marietta, US 3 66

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