System and method for marketing employing the distribution of a pay for performance database
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Jan 7, 2014
Grant Date -
N/A
app pub date -
Feb 12, 2001
filing date -
Feb 11, 2000
priority date (Note) -
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Abstract
A system for marketing distribution over a computer data network includes at least one advertising client computer, at least one affiliate service provider computer coupled to the data network, a query client computer and a server computer which are coupled to the data network. The server computer maintains an advertiser account database and an advertiser keywords database which has a number of keyword entries and bids which are associated with advertising content pages of the advertising client computers. The server also includes a query processing subsection which is responsive to a search term entered on a query client computer provided to the server computer via one of the affiliate service provider computers. The query processing subsection returns search results to the query client which are ordered in accordance with the bid associated with the entries in the advertiser keyword database and have a link to the associated content pages.
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