Systems and methods for closing the loop between online activities and offline purchases
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United States of America Patent
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Jan 7, 2014
Grant Date -
Dec 8, 2011
app pub date -
Aug 30, 2011
filing date -
Aug 4, 2009
priority date (Note) -
In Force
status (Latency Note)
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Abstract
In one aspect, a computing apparatus is configured to facilitate the identification of a transaction resulting from an activity occurring in a substantially separate context or environment, such as an offline transaction in a “brick and mortar” retail store resulting from an online advertisement or an online search. The computing apparatus may match information about the activity and information about the transaction to correlate the online activity and the offline transaction. The matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc. The offer is to be provided in the advertisement associated with an online activity and redeemed in a payment transaction, processed via the transaction handler, to correlate the advertisement and the transaction.
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