System, method and computer program product for dynamically identifying, selecting and extracting graphical and media objects in frames or scenes rendered by a software application
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United States of America Patent
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Jan 14, 2014
Grant Date -
Jun 7, 2007
app pub date -
Oct 27, 2006
filing date -
Dec 1, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
A technique is described herein for dynamically enhancing and measuring a software application without having to change and recompile the original application code. A system includes a staging environment that monitors the application and indexes items of graphical and/or audio information into a first database. A second database is then populated with business rules that are associated with the objects indexed. The system further includes a run-time environment that identifies items of graphics and/or audio information generated during run-time, and upon determining that an identified item is associated with a business rule, applies the business rule, measures the object and its related attributes and optionally report the data back to a third database. Also described herein are techniques for dynamically measuring attributes of objects rendered and/or referenced by software applications, for dynamically serving advertisements to a computer game, and for pre-processing software applications to identify spots desirable for advertisement placement.
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