Providing a locator, such as a URL, for tracking multiple types of user-advertisement actions
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United States of America Patent
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Jan 14, 2014
Grant Date -
Oct 4, 2007
app pub date -
Mar 31, 2006
filing date -
Mar 31, 2006
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Distracting clutter in ads may be reduced, while at the same time permitting various different ways for advertisement audience members to interact with and use ads. This may be done by (a) accepting telephone number information associated with an advertisement, (b) accepting a URL segment, (c) generating a new URL including the URL segment and the telephone number information, and (d) associating the new URL with the advertisement. The new URL might define a location of a document including marketing information, or a location of a document for facilitating on-line commerce. The telephone number information might be a telephone number or extension for a device or facility supporting telephone purchase orders. The ad, including the new URL, may be printed on an offline property.
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