Web advertising method

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United States of America Patent

PATENT NO 8635327
SERIAL NO

09548235

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Abstract

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Link traversals leading from an advertisement on the Web to a product page are determined. The determined link traversals are used as a basis for charging for advertising, for example, by counting the number of link traversals from the advertising page to a product page, or by counting the number of sales resulting from such traversals. The effectiveness of advertising on the Web is evaluated by measuring the number of sales or transactions resulting from link traversals from the advertisement to the page.

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Patent Owner(s)

  • SOVERAIN IP, LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Levergood, Thomas Mark Hopkinton, US 7 1848
Morris, Stephen J Harvard, US 31 139
Payne, Andrew C Lincoln, US 27 5344
Stewart, Lawrence C Wayland, US 21 4528
Treese, George W Wayland, US 1 35

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