Generating customized marketing messages at a customer level using current events data

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United States of America Patent

PATENT NO 8639563
APP PUB NO 20080249836A1
SERIAL NO

11769409

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Abstract

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A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages using current events data. In one embodiment, external marketing data is received from a set of sources to form the current events data. The current events data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Angell, Robert Lee Salt Lake City, US 75 3713
Kraemer, James R Santa Fe, US 320 9630

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