Selection and delivery of invitational content based on prediction of user intent

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8640032
APP PUB NO 20120054627A1
SERIAL NO

12873235

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.

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Patent Owner(s)

  • APPLE INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Abdala, Omar Cambridge, US 18 234
Grigorovici, Dan Marius Pleasanton, US 24 374
Priyadarshan, Eswar West Roxbury, US 69 2776
Sun, Kenley Cambridge, US 30 402
Vadrevu, Jayasurya Lexington, US 23 820

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