Presenting and controlling wagering game marketing information

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8651959
SERIAL NO

13566672

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Described are one or more embodiments that include a browser application (“browser”) with multiple parts. A first part of the browser (e.g., a toolbar, a dropdown, a pop-up, a widget, etc.) presents first content associated with one or more wagering games. Concurrently a second part of the browser (e.g., a main content display area) presents second content independently from presentation of the first content in the first part of the browser. In some embodiments, the first content and second content are from separate content providers with a marketing relationship. In some embodiments, in response to concurrent presentation of the first and second content, the browser application detects the marketing relationship between the content providers and presents one or more indicators. The one or more indicators indicate the marketing relationship. For example, the indicators can indicate cross-marketing, available coupons, and/or awards available via the first or second content.

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Patent Owner(s)

Patent OwnerAddress
LNW GAMING INC6601 SOUTH BERMUDA ROAD LAS VEGAS NV 89119

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Anderson, Peter R Glenview, US 118 4501
Barclay, Brian J Atlanta, US 50 2866
Englman, Allon G Chicago, US 180 10692
Guinn, Andrew C Chicago, US 94 4598
Louie, Daniel P Chicago, US 81 2854
Manning, Brian D Las Vegas, US 21 400
Pacey, Larry J Northbrook, US 211 14628
Schwartz, Richard T Deerfield, US 92 7204
Thomas, Alfred Las Vegas, US 345 20109

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