Analysis of the mirror neuron system for evaluation of stimulus

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United States of America Patent

PATENT NO 8655437
APP PUB NO 20110047121A1
SERIAL NO

12545455

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Abstract

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The human mirror neuron system includes neurons that fire both when an individual performs an action and when the individual observes the action being performed by another. Neuro-response data involving the mirror neuron system is collected as a subject is exposed to stimulus material. The stimulus material may include individuals performing actions such as making a purchase, accepting an offer, participating in an activity, etc. Neuro-response data involving the mirror neuron system of the subject is analyzed to determine the propensity of the subject to act.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8099
Knight, Robert T Berkeley, US 129 8478
Pradeep, Anantha Berkeley, US 147 8282

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