Selecting advertisements based on serving area and map area

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United States of America Patent

PATENT NO 8666821
APP PUB NO 20080052151A1
SERIAL NO

11467810

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Abstract

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Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Li, Ying Bellevue, US 830 29319
Ma, Wei-Ying Beijing, CN 219 8884
Wang, Lee Kirkland, US 78 1556
Wang, Xianfang Beijing, CN 23 736
Xie, Xing Beijing, CN 94 4081

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