Method of delivery, targeting, and measuring advertising over networks

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8676644
APP PUB NO 20030028433A1
SERIAL NO

10254923

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

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First Claim

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Merriman, Dwight Allen New York, US 16 3647
O'Connor, Kevin Joseph New York, US 11 3134

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