Method and apparatus for enabling purchase of or information requests for objects in digital content
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United States of America Patent
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Mar 25, 2014
Grant Date -
Sep 13, 2012
app pub date -
Mar 11, 2011
filing date -
Mar 11, 2011
priority date (Note) -
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status (Latency Note)
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Abstract
A client computing system renders digital content (such as, for example, a movie or TV program) for a user. Based on the user's interest, the user may select an object image in a video frame of a sequence of video frames of the digital content being rendered. The user input data indicating the object image selection may be sent to a service provider server coupled to the client computing system over a network via a secure communications channel. The server obtains information about an object corresponding to the user-selected object image. The server sends the object information to the client computing system for display to the user. The object may be an object in the physical world, such as a consumer good. The object information may include information enabling the user to purchase the object.
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